The Birth of an Idea - To Create Experiences of Taste with Tradition
October 2015: On a rainy day in Chennai, we, a group of cousins & also avid foodies from a South Indian family were craving for some authentic murukku. We were surprised to find there were NO authentic south Indian snacks on any of the retail shelfs or the snacking shops. We wanted something that was close to homemade, not made of palm oil & preservatives & something that resonated with the memories of our grandmothers preparation.
On the other hand, we had several talented home-chefs in our own family struggling for a voice that would empower them & a hand that would provide them with the financial independence.
We realized we had a huge problem to solve, a purpose to achieve. Along with our family of expert home chefs, we decided to bring these products online with the Mantra ‘Go online for Tradition’. We dug into the recipes of our grandmother’s kitchen & curated them just the way she had prepared - Founding Family, Sweet Karam Coffee.
Present: What started as a small initiative, an experimentation in our kitchens of Madras has now evolved into a Global South Indian food brand serving 1L+ customers.
The 3 Ps that drives us...
1) A Passion for Culture & Cuisine
Born in a south Indian foodie family, we wanted to take the richness of this cuisine & culture globally. We wanted to make Authentic south Indian food as an experience to create memories & stories. #ExperienceSouthIndia
2) Provide Clean, Authentic , Home Food experience
We were inspired from our earlier generations where the entire family stayed together & ate together, where food was one big binding factor. Home Food is always authentic, clean and prepared with a lot of emotional connect and happiness! We wanted to re-create Good Food with Great Memories binding families. #ExperienceHome
3) Helping the entire ecosystem
There are several small-scale entrepreneurs whom we call ‘homepreneurs’ , a large portion of them being the women talent we’re empowering through this mission of taking the south as far as we can! There’s a plethora of untapped regional potential we plan to tap in times to come. #PowerToEmpower
On a G.R.E.A.T Mission
G- Globalize - Take our regional Indian delicacies to the global food map
R - Revive- Bring back our lost Food prints with experiences of history & emotions of home-food
E - Empower- Empower an entire ecosystem of small farmers & homepreneurs
A - Authenticity - Provide authentic taste prepared with homely ingredients, just like our Grandmother’s Preparation.
T - Transform - Innovate Traditional Snacking with contemporary Twist
We hope to be your one-stop south Indian ‘clean’ packed food destination. For those looking for a blend of authenticity with health, our palm-oil FREE & preservative FREE products, were just a click away!